Earth Rangers is a Toronto-based charity whose mission is to educate kids about Biodiversity loss and empower them to protect and preserve animal habitat. As Creative Director for the organization, I was responsible for the creative development of online and offline programs for all Kids, Corporate, and Fundraising platforms.

In 2008 I was brought on to help transform the existing Earth Rangers website into a more robust and engaging destination for kids concerned about the environment. To address this we re-branded and added eco-themed flash games, articles on DIY activities kids could participate in at home and school, profiles on their favourite Animal Ambassadors, and message boards where green-minded kids could connect and share.

Bring Back the Wild is an online-fundraising program for Earth Rangers members, allowing them to actively save animal habitats across Canada, with the help of Nature Conservancy Canada. Kids sign up, select the animal they want to protect, create a Ranger avatar, then, using a suite of kid-friendly viral tools, engage their friends and family to acquire donations.